I studied music business and Spanish at The University of Texas at Austin and Universidad de Salamanca in Spain. After graduating in 2002, I packed my bags and moved to LA, where I worked in promotions at Elektra Records. In 2004 I moved back to Austin, TX where I eventually landed the role as Regional Manager of Marketing and Promotions at Island/Def Jam Records. I managed Universal Music Group’s celebrity artists, while developing and maintaining relationships at Radio, Press, and Retail. I worked six years as a music programmer at Mood Media where I developed an incredible ear for identifying up-and-coming artists and custom programs which led me to YouTube Music, and ultimately Cleopatra Records. Through various points of my professional career, I have worked in artist marketing strategies while for working for brands (such as Rockstar Energy Drink, Herradura, and El Jimador).

 

With over 25 years of professional experience, I have a lot to offer when it comes to creating one of a kind strategies to raise awareness for artists and brands. I am an out of the box thinker, energetic, collaborative, reliable, and currently elected Texas Chapter Board Governor for the Recording Academy (The Grammy's).