There is no “one size fits all” approach to bringing awareness to an artist’s music and BRAND. My deep industry network and broad knowledge of marketing strategies allows me to create marketing campaigns that are tailored to the goals of individual artists.

 

While working at Elektra Records, I played a role in breaking artists such as Jason Mraz and Jet. While at Island Def Jam, I also contributed to the roll out of numerous #1 hits, such as Rihanna “SOS”, Ne-Yo “So Sick” Mariah Carey “Don’t Forget About Us.”