top of page

CV

Professional Summary

 

Over the past two decades, my professional journey has revolved around a deep and unwavering passion for music. With a comprehensive understanding of the industry, I've seamlessly transitioned between roles, embodying both the artist's perspective and contributing to various aspects of the business.

​

My expertise spans music programming, lyrical content creation, talent marketing, promotions, artist management, and show advancement. This well-rounded background extends to branding, experiential and digital marketing, as well as sales. My dynamic approach to the industry has been honed through significant roles with esteemed companies such as YouTube Music, Mood Media, Elektra Records, Atlantic Records, iHeart Media, Entercom Communications, Island Def Jam, and Cleopatra Records.

​

In roles like music programmer for Mood Media and YouTube Music, as well as an A&R for both Elektra and Cleopatra Records, I have honed a remarkable ability to identify emerging artists and curate custom programs spanning diverse genres and cultures to meet client needs. My commitment to staying abreast of music trends and continuously exposing myself to new sounds underscores my dedication to remaining at the forefront of the ever-evolving music industry landscape.

​

​

​

Skills

 Music Curation    Brand Management    Social Media    PR Strategies     Music Consulting    Music Production    Lyrical Content   Google Analytics

Key Work Experience

2023-Present

A&R Manager | Cleopatra Records

● Identify and engage with emerging and established artists, fostering relationships and negotiating deals that align with the company's musical vision.

● Collaborate with artists to create opportunities for recording, publishing, and live performance.

● Conduct in-depth market research to identify emerging trends, artists, and music styles that align with our target audience.

● Stay up to date with industry developments, ensuring that we remain at the forefront of music trends.

● Source and evaluate new musical talent and content, with an emphasis on finding unique and compelling artists and songs.

● Lead contract negotiations with artists, agents, and other stakeholders.

● Develop and maintain relationships with industry leaders and decision-makers.

● Created music inventory tracking system for new arrivals on artist releases.

● Manage music promo mail-outs for radio & retail as well as new merch orders on apparel. 

2021-2023

Music Content Specialist | YouTube Music (powered by Cognizant) - Google

  • Responsible for the optimization and development of YouTube Music's programming corpus. Plan, pitch, and execute comprehensive editorial features around artists, releases, events, and contextual moments.

  • Also responsible for QA’ing the overall quality of product features and recommendations for music as well as verifying the accuracy of lyrical content in North America.

  • Identifying and troubleshooting user-facing issues for technical teams. New Release Scrubs, Video Metadata Quality, ATV/OMV Linking)

  • Contributing to YouTube Music’s global programming team and its efforts to drive site improvements and innovative features for users worldwide.

  • Monitoring and reacting to the performance of playlists and campaigns.

  • Deep music expertise with a specialty in Latin, Latin Urban, as well as Christian & Gospel.

  • UX and graphic design for high-touch playlist covers, highlight cards, and shelves.

2014-2020

Music Programmer | Mood Media

  • Curated custom music playlists for high profile commercial businesses that align with their unique brands.

  • Designed music programs available on DirecTV, reaching tens of millions of listeners per day.

  • ​Responsible for analyzing music lyric content which includes, QC-ing lyrics, analyzing music/artist metadata, and  transcribing lyrics.. Verify lyric accuracy on content, ensuring it meets the provided standards for clients.

  • Responsible for the management of over 30 key accounts including Hard Rock Cafe, Footlocker, Margaritaville, McDonald’s, Cheddar’s, Room & Board, Fazoli’s, Applebee’s, Macy’s, and TJ Maxx.

  • Culturally immersed in the current Latin music landscape in a way that offers a progressive perspective on what we should be hearing next, now.

  • Secured licensing agreements with major and indie record labels. Liased with Finance team to facilitate timely royalty payments per contractual agreements.

  • Managed relationships with labels, artists, and publishers, ensure new releases are serviced, and develop cross-promotional branding opportunities between artists and brands.

2012-2013

Brand Manager | Greenhouse Agency

  • Media spokesperson and expert for Herradura, El Jimador, Don Eduardo, and Pepe Lopez tequila brands.

  • Identified, created and uncovered brand building opportunities and executed brand consumer events.

  • Championed the on-premise, off-premise and non-traditional/non-licensed event efforts by building lasting trade and consumer relationships with targeted accounts (consistent with target audience).

  • Created marketing programs utilizing primarily Facebook and Twitter. Communicated brand activities through various social media sites.

  • Developed local media relationships and expertise to identify and leverage opportunities.

  • Collaborated with territory and brand teams to develop innovative programs and ideas.

2011 - 2012

Account Executive | Entercom Communications

  • Specialized in On-Air and Digital advertising campaigns with focus on coop/retail tie-in for MIX 94.7 KAMX, Magic 95.5 KJCE, Talk Radio 1370AM KKMJ

  • Identified and engaged prospective businesses and media buyers with customers who best align with the stations’ listening audience. Collaborated with production team to produce radio jingles.

  • Performed client needs analysis and creatively presented recommendations for marketing challenges.

Education

1997-2002

The University of Texas at Austin

Bachelor of Arts -Spanish/Music Business

2001-2002

Universidad de Salamanca - Spain

Spanish Studies/Spanish Literature

bottom of page